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Established business models are getting eroded by smaller, nimbler competitors. Large enterprises are facing threats, not from same-size competitors, but from small, all-digital upstarts that are changing the rules of the game.
And it is not all smooth sailing for digital natives. The rate of obsolescence is increasing day by day. What is needed is continuous digital transformation with the objective of identifying what is next - business models, customers, markets and partnerships.
Digital technologies have powered some of the greatest disruptions that industry has seen over the past few decades. Interestingly, the source of the threat and the solution, are one and the same.
Managing this incessant wave of digital disruption lies in using digital technologies to anticipate, prepare and profit, before your competitor does. And the answer does not lie in investing in technology alone, but in strategic, well aligned management efforts that guide the effective use of digital in an enterprise.
As a trusted technology advisor to our customers, we are focused on ensuring that we help build relevant digital capabilities that create, nurture and amplify business opportunities. Our centres of excellence are designed to bring you best-in-class expertise to make sure your business has the vital edge.
When technology is able to optimize a business process, create a new revenue model, address a new market, then it becomes strategic to a business. Which is why we always approach a customer conversation by focussing on the results.
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