The Pre-sales Technical Specialist Partner of the Year recognizes partners who demonstrate exceptional Microsoft technical solution knowledge and expertise in key technologies, while being able to demonstrate business value and exceed customer expectations. The Pre-sales Technical Specialist Partner of the Year is given only to a select few worldwide, who can conduct high quality technical engagements, manage and deliver on complex solution deployments.

The Messaging Partner of the Year Award recognizes a partner with proven expertise in complex and hybrid engagements with some of the largest customers, from on-premises to the cloud in planning, deployment and management of Microsoft messaging solutions while helping customers to lower IT costs, boost end user productivity and manage risk better.

The Cloud Partner of the Year Award – SMB recognizes partners who have demonstrated a successful cloud practice that helps SMB customers to understand, adopt and integrate the cloud into their businesses, by using innovative tools and solutions that help them to realize business value and save several thousand dollars on technology investments.

The Mid-market Solution Provider Partner of the Years honours a partner showing excellence in using Microsoft technologies to provide innovative solutions to mid-market customers, and who have demonstrated expertise, proficiency and success in serving as a trusted technology advisor to customers. Technologies used include Office 365, Azure, server virtualization and management technologies.

The Customer Experience Partner of the Year Award recognizes a partner who is dedicated to building and responding to customer interactions in a way that meets or exceeds customer expectations and satisfaction. They will be able to articulate how a focus on the customer experience has helped increase customer centricity in the company and resulted in changes that contributed to ongoing increase in revenue and loyalty. Winners showcase how they identified key experience improvement from analyzing the customer experience journey (end to end) and how they created new and innovative experiences that drove increase in revenue, loyalty, satisfaction, and/or any other key business KPI’s, through validated customer references.

The Modern Endpoint Management Partner of the Year Award recognizes a partner with proven expertise in helping customers modernize their device management and identity posture while enabling IT organizations to manage their ecosystem with a lower cost. This modernization includes deployment of Windows & Office 365 Pro Plus, leveraging cloud & hybrid identity management with Azure Active Directory, migrating customers to Windows Autopilot for modern device provisioning, and leveraging Microsoft Endpoint Manager for device management. Award winners would have created innovative service offerings while delivering unique business value to customers. This would be accomplished by helping them simplify their processes, enhancing their user experiences, augmenting their security posture, improving their device deployment and management processes. Award winners showcase how to bolster the customer’s security and compliance positions, demonstrate distinctive process & intellectual property, solve unique customer business problems, and encompass all smart endpoints deployed.